Newspapers: the effect of online technology

1) I disagree with Murdoch's views because I think that this type of information is usually readily available from other platforms, anyway. I think that he is targetting the BBC as his corporation personally feels threatened by the BBC but the truth is that many sources of news are freely available online and it is not limited to just the BBC. I think people are quick to blame the BBC just because it is one of the most popular sources of news. I think that news corp should realise that the reason their firm is not so successful is more to do with the trustworthiness or lack thereof, of the firm, as opposed to the availability and accessibility of the content they produce.

2) Read this blog on the Times paywall three years on.

3) I believe that if he thinks his news content is of high value that people would have to pay, and then he can, it’s the choice of the audience if they want to. He has faith in that "The world is changing and newspapers have to adapt" and what he does here is give it as a newspaper as people get yesterday’s news today and efficient.

4)  Choose two comments from below the Times paywall article - one that argues in favour of the paywall and one that argues against. Copy a quote from each and explain which YOU agree with and why.

@rajunarisetti @newscorp @psmith but what are they really buying?
http://crave.cnet.co.uk/laptops/nexus-7-for-50-when-you-subscribe-to-the-times-tablet-app-50009904/ …


This is explaining are we really giving for the news or just the Times ad as to showing the nexus 7 ad for it. They're giving advertisement approaches to engage audience and the person commenting is suggesting is that what we really buying as to not showing the content which can be shown as there is a pay wall.

@NewsCorp's UK CEO Mike Darcey on Times 140,000 paid subscribers & growing revenue from engaged readers http://bit.ly/11cDyYa  h/t @psmith

This comment is said to be showing the enjoyment of the readers. It is to show the money that the Times are making and the subscribers who are building up and this could lead anywhere.

5) Read this article from the Media Briefing on the continuing decline of the newspaper industry.

6) Why do you think the Evening Standard has bucked the trend and increased circulation and profit in the last two years?

Because of how newspapers they have made as they say 700,000 a day it’s more likely to 900,000 as they are pushing for rise of circulation. They made a 27% increase of flow by the ABC. But they lost 5% of their audiences meaning in that period it was going down slowly.

7) Is there any hope for the newspaper industry or will it eventually die out? Provide a detailed response to this question explaining and justifying your opinion.

In my opinion, I think that the newspaper industry will continously decline, tdue to the increasingly popular use of digital devices and the digital content you can use to keep updated. I think that in order for the industry to increase their sales, they'd have to target a  niche audience who would devote their income to the firm and be loyal to the company. Murdoch is correct when he states that newspapers have adjust to the use of new technology but it would be too late as perhaps getting money however it’s the audience who would still follow them. Advertisement right now is what saving newspaper industry and also the people who for them to move as for the reason they think it’s important.