Key statistics and changes that Ofcom document:
2) What are the most popular platforms for audiences to access news and how has this changed in recent years?
Television is by far the most-used platform for news, with 67% of UK adults saying they use TV as a source of news
3) How do different age demographics access news in the UK?
Age seems to be another apparently interesting demographic which seems to have an effect on levels of news consumption throughout the masses.
Another demographic that Ofcom have shown particular interest in is News consumption in relation to the gender of each individual
4) Does socio-economic status change attitudes to news? If so, how?
One demographic that has had particular attention in regards to having their news consumption being analysed is people's socio-economic status which seems to have a huge impact on both whether or not certain groups access news and which methods they may use to do so. Statistics found suggest that those in an AB socio-economic demographic are more likely to consume news. These findings are consistent across ALL four main news platforms (via radio, television, online and print methods)
5) How many different sources of news are used on average? How does differ between different groups?
On average 32% of consumers use only ONE source to attain their news updates whereas the overwhelming majority (77%) claim to use no more than three different media platforms to stay informed on the latest news. This statistic has remained unchanged since 2014 (as of 2015).
6) How has news consumption through television changed in recent years?
44% of TV users said they used just one source (42% in 2014)
An increase of 2% of TV users
The two heavily used Television News outlet sources are TV channels BBC and ITV with 48% of UK adults stating that they use the prior and 27% of them saying that they use the latter as a source of News.
7) How much has news consumption through newspapers declined since 2005?
The reach of national newspapers has decreased considerably in the past ten years, with reach among all adults decreasing by more than 27 percentage points since 2005
8) How does newspaper reach differ by age group?
Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
10) How does online news consumption differ for age, gender and socio-economic status?
Age:
Consumption of online news via any device is considerably higher for those aged 16-24 (59%) than for over-55s (23%), according to figure 1.3
Gender:
Socio-economic status:
50% of AB classed news users accessed their updates using the internet which is almost double the percentage of DE classed people who went online
29%
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
12) What percentage of users only use social media sites for their news?
13) What are the most popular online sites for news?
Twitter (61% rated highly), Facebook (59%), and YouTube (48%),
Guardian/Observer - 54%
Sky News - 53%
BBC News website/app - 45%
ITV website/app - 44%
14) What percentage of 16-24 year olds access news mostly from social media?
43% of 16-24 year olds predominantly use social media to access news
32% of this age group demographic access local news particularly, from social media.
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
Personally, I only visit a news story post if it has been shared by others. This would usually be the only instance where I'd access online news, The only other circumstance where I might deliberately search for a piece of news would be if I heard a story through word of mouth and then wanted to undertake further research of the topic in order to learn more about it.
New/digital media: audience and institution
- Two-thirds of adults say they use TV for news (67% of UK adults saying they use TV as a source of news), compared to three-quarters (75%) in 2014 and 78% in 2013.
- Nine in ten adults in the UK (89%) say that they follow news (on any platform) & One in ten (10%) of adults say they don’t follow news, compared to 5% in 2014 and 7% in 2013 (figure 1.2).
- The number of people who use the internet or apps for news has remained the same since 2014, with just over four in ten (41%) doing so, compared to just under a third in 2013 (32%).
- Newspapers are used by three in ten (31%), which represents a decrease of nine percentage points since 2014 and 2013 (when 40% of UK adults said they used newspapers for news).
- There has also been a decrease in those that say they use radio as a source of news (from 36% in 2014 to 32% in 2015)
- Those aged 55+ are more likely than those aged 16-24 to use TV, newspapers and radio for news consumption, while the opposite is true for the internet/ apps
- Around half (51%) of people aged 16-24 use TV for news, compared to 86% of those aged 55+. A similar pattern can be seen for consumption of news through newspapers (21% of 16-24s vs. 44% aged 55+) and through radio (23% vs. 37%).
- Men are more likely than women to use any of the four main platforms for news (TV, internet, newspapers and radio). Seven in ten (69%) men use TV for news, compared to 65% of women. The same is true for the internet (45% vs. 37%), newspapers (34% vs. 27%) and radio (35% vs. 29%).
- People in the AB socio-economic group are more likely than those in the DE socio-economic group to consume news on any of the four main platforms: TV (71% vs 67%), the internet (50% vs. 29%), newspapers (38% vs. 26%) and radio (46% vs. 23%).
- The use of TV alone is more pronounced among over-55s (26%) and those in the DE socio-economic group (28%) than among 16-24s (13%) and those in the AB socio-economic group (14%).
- One in five (20%) people aged 16-24 report that they only use the internet for news, compared to just 2% of those aged 55+.
- Around three in ten (29%) of those who consume news in the UK nominate BBC One as their single most important news source, the same as last year (28%). BBC One has nearly three times as many mentions as the next two sources, ITV (10%) and the BBC website or app (8%), and nearly six times as many as the BBC News channel (5%). Facebook has seen a significant increase in the proportion of people who say it is their single most personally important news source (from 2% in 2014 to 5% in 2015).
2) What are the most popular platforms for audiences to access news and how has this changed in recent years?
Television is by far the most-used platform for news, with 67% of UK adults saying they use TV as a source of news
3) How do different age demographics access news in the UK?
Age seems to be another apparently interesting demographic which seems to have an effect on levels of news consumption throughout the masses.
Another demographic that Ofcom have shown particular interest in is News consumption in relation to the gender of each individual
4) Does socio-economic status change attitudes to news? If so, how?
One demographic that has had particular attention in regards to having their news consumption being analysed is people's socio-economic status which seems to have a huge impact on both whether or not certain groups access news and which methods they may use to do so. Statistics found suggest that those in an AB socio-economic demographic are more likely to consume news. These findings are consistent across ALL four main news platforms (via radio, television, online and print methods)
5) How many different sources of news are used on average? How does differ between different groups?
On average 32% of consumers use only ONE source to attain their news updates whereas the overwhelming majority (77%) claim to use no more than three different media platforms to stay informed on the latest news. This statistic has remained unchanged since 2014 (as of 2015).
6) How has news consumption through television changed in recent years?
44% of TV users said they used just one source (42% in 2014)
An increase of 2% of TV users
The two heavily used Television News outlet sources are TV channels BBC and ITV with 48% of UK adults stating that they use the prior and 27% of them saying that they use the latter as a source of News.
7) How much has news consumption through newspapers declined since 2005?
The reach of national newspapers has decreased considerably in the past ten years, with reach among all adults decreasing by more than 27 percentage points since 2005
8) How does newspaper reach differ by age group?
Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
Daily Mail d 5.5 million users
The Sun follows with 5.2 million users,
The Sun follows with 5.2 million users,
Daily Mail had 1.8 million users, while The Sun had 0.06 million.
Age:
Consumption of online news via any device is considerably higher for those aged 16-24 (59%) than for over-55s (23%), according to figure 1.3
Gender:
Socio-economic status:
50% of AB classed news users accessed their updates using the internet which is almost double the percentage of DE classed people who went online
29%
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
Of those who use the internet or apps for news, around half (51%)
ore than two in five (43%) respondents say they use social media sites
37% who say they use search engines
28% who use websites or apps of newspapers
17% who use websites or apps of news aggregation sites
16% who use websites or apps of online news organisations,
6% who use websites or apps of news magazines
5% using blogs
about six in ten (61%) 16-24s who use the internet/ apps for news say they use social media sites, compared to just over a quarter of those aged 55+ (26%)
search engines; 47% of 55+s and 32% of 16-34s say they use these for news.
12) What percentage of users only use social media sites for their news?
10% of online news users use only social media sites for news, rising to 16% of those aged 16-24.
overall, 30% of those who used social media for news said they ‘mostly’ accessed their news stories through social media posts,
13) What are the most popular online sites for news?
Twitter (61% rated highly), Facebook (59%), and YouTube (48%),
Guardian/Observer - 54%
Sky News - 53%
BBC News website/app - 45%
ITV website/app - 44%
14) What percentage of 16-24 year olds access news mostly from social media?
43% of 16-24 year olds predominantly use social media to access news
32% of this age group demographic access local news particularly, from social media.
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
Personally, I only visit a news story post if it has been shared by others. This would usually be the only instance where I'd access online news, The only other circumstance where I might deliberately search for a piece of news would be if I heard a story through word of mouth and then wanted to undertake further research of the topic in order to learn more about it.
New/digital media: audience and institution
16) What are the benefits for audiences from the changes new and digital media have had on the news industry?
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
- Easier to produce and post
- News can be accessed at any time
- Quicker to access
- A variety of perspectives can be attained
- Consumption can be increased
- A wider audience can be attained
18) What are the downsides for audiences as a result of new and digital media in news?
19) What are the downsides for institutions as a result of new and digital media in news?
- Misleading, false information is promoted and shared on a mass basis
- Opinions are shared more often than verified, valid information is
19) What are the downsides for institutions as a result of new and digital media in news?
- It has led to a huge loss in audience
- It has caused a huge cost for institutions
- Having to develop news producing methods
20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?
Audiences probably benefit more with the increased variety of opinions, platforms with easiness to access. Moreover new can now be tailored for audiences to suit their tastes and preferences leading to their favourite topics coming through encouraging the reading of news rather than ignoring it because you 'arent interested'
Audiences probably benefit more with the increased variety of opinions, platforms with easiness to access. Moreover new can now be tailored for audiences to suit their tastes and preferences leading to their favourite topics coming through encouraging the reading of news rather than ignoring it because you 'arent interested'
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