NDM Story #24 - Pizza Hut's New Concept Restaurant in Shanghai Has Robots on Staff

Pizza Hut's New Concept Restaurant in Shanghai Has Robots on Staff

Summary:

This concept of robots as staff members not only increases efficiency for on the Shanghai Tower, the robots might lure in tourists going to the observation deck the world's second tallest building. "I always suggest to clients, 'you need to be visible, and constantly so, and you need to keep doing things that will make people sit up and take notice of what you're doing,'" Mr. Balivada said.


My opinion:

This shows that they are trying to gain an increase in brand loyalty and they feel as innovation in efficient customer service would cause more sales. Especially after the sales decline of 1%; for Pizza Hut's casual dining restaurants specifically, the figure was down 4%. They are determined that robots would not only be the unique selling point of the restaurant but it would be a reason why customers will continue to come back.