CEO Iger Sees Disney's Future in Mobile Video, Technology
Summary:
Bob Iger, the CEO of Walt Disney views technology betterment as being the key to connecting to a wider range of audiences (consumers), during a conversation with the owner of New England Patriots. He states that he believes that consumers are more inclined to have more of a choice of what they want and at what prices, dependent on their own needs, as opposed to those of the business providing their services. He admits that his main goal at this point in time is trying to figure out the best way to utilise new digital media in order to better his corporation for both himself, employees and the consumers. He refused to answer questions regarding speculations of acquiring other digitally-based companies such as Twitter and Netflix. He also believes that mobile technology particularly, is to blame for the unsuccessfulness of "SportsCenter",the company's news show.
- Operating income at Disney's cable-TV division, which includes ESPN and the Disney Channel, rose less than 1% in the quarter that ended July 2.
My personal opinion:
I agree with the CEO's views regarding the importance of new and digital media, in this day and age as it is a heavily used component for a variety of different purposes - news intake, entertainment, education etc. Therefore, it is vital, for Disney, to try to stay in touch with, and keep up with the ongoing changes in order to effectively invest in, and provide for consumer satisfaction. Hiwever, I don't think it will be as easy as he makes it seem. It seems that his mindset is that merging with, or acquiring a business will allow for this digital progress whereas I don't personally think that is the case.
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