NDM Story #8 - Marketer MVPs of Social Media: Starbucks Rules Facebook With Almond Milk, of All Things

Marketer MVPs of Social Media: Starbucks Rules Facebook With Almond Milk, of All Things

Summary:

This article just briefly shares the news of Starbucks' success in marketing via social media, by promoting their drink using both Facebook and Instagram and thus gaining more advertising than perhaps was initially anticipated. It also displays other brands such as Netflix and Chanel using social media to promote their individual services to consumers and potential consumers alike


My personal opinion:

Social media is a quick, easy way (can be done free or at a fairly cheap cost) to promote the business and individual products alike. This information could be useful for the brands to realise what it takes to increase sales revenue amongst other things such as general exposure of the brand. Unfortunately, here isn't much else to say regarding this topic as the article itself is quite short.