Wednesday, 7 December 2016

NDM News: Globalisation - Cultural Imperialism

1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.

Our news is influenced by American cultural imperialism, in my opinion since, as Pareto's Law suggests, the majority of consumers are serve by the minority of producers (6 of which are media conglomerates based in America). This shows that a lot of global news will, as a result be affected by American bias. An example of this is how news about this year's presidential elections in America has been broadcast presumably worldwide and the UK has definitely received a fair share of this news. This shows that our news has been Americanised as it seems and is assumed that America's current affairs could and would have a direct impact on the UK.

2) Has the increased globalisation of news improved the audience experience? How? Why?

I think it has because we are now aware of cross cultural issues and can use the news to compare and contrast between the positives and negatives of different countries including economic differences, moments of crisis etc. This can allow us to be able to attempt to help countries in need and request help from others internationally when we are in a crisis (for example during the recession which was a major financial crisis for the UK in 2008).


3) Has globalisation benefitted or damaged major news institutions? How? Why?

I think, particularly for the Daily Mail and Huffington Post, globalisation has largely benefitted them as it has allowed their brand identity and overall business to expand and grow internationally due to the internet. I wouldn't have otherwise known about Huffington Post, if it wasn't for the internet and I'm sure that's the case for other Brits and inhabitants of other countries worldwide.

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