NDM Story #26 - Can 'The Great British Bake Off' Rise on Ad-Supported TV?

Can 'The Great British Bake Off' Rise on Ad-Supported TV?

Summary:

This article discusses the possible implications of "The Great British Bake Off" being moved from an Ad-free BBC to Channel 4 which thrives off of its ad revenue. It has shown that three out of the four presenter refuse to continue working as part of the show if the show is going to be switching channels which shows their loyalty to the BBC as a television network. It is assumed that similar implications would be had on audience members who have a similar degree of brand loyalty with regards to the BBC, particularly since they don't get disturbed by advertisements while watching the show.

• It would cost the show  $187,000 to produce an ad in a 30-second slot

My opinion:

I think that the show shouldn't move to Channel 4 as it could cause viewer disturbance and the show could face a large number of decreased viewership. The fact that even the majority of presenters are unhappy with the possible decision and are almost threatening to strike as a result of it, shows that this decision could have dire consequences for the general running and future successes of the show.