NDM Story #25 - The paywalls come down and readers flood in. But revenue doesn’t

The paywalls come down and readers flood in. But revenue doesn’t

Summary:

Even the sun had a rise in readership despite the paywall, but Murdoch still decided to to take it down. 'Though the Mail, Guardian and Mirror still marched upwards with combined (print, mobile, laptop and tablet) readership figures year-on-year, However the National Readership Survey doesn't measure revenue from advertisement. 

• Paywalls we implemented in an attempt to try and make money where the ad revenue was failing both online and in print.
• The Times has lost almost 90% of online readership since the installation of the paywall

My opinion:

I think that paywalls are quite pointless to have because as displayed, revenue wouldn't increase whether they are there are not since it hasn't accounted for money from advertisement which shows that that is where the money comes from. If it was a pay-per-click service, that would make more sense in order to achieve revenue.