NDM Story #5 - Disney said to be working with adviser on Twitter bid

Disney said to be working with adviser on Twitter bid

Summary:
This article highlights rumours which are suggesting the possibility of Salesforce.com having competition from Walt Disney in a bid to purchase Twitter.
The point has been made that since Twitter are finding it increasingly difficult to generate a wider audience, Disney, after having won the bid, could cure this issue by developing a better media sharing (particularly in the video streaming sector) service for users to indulge in.
However, representatives from either of the two firms (Disney and Twitter) have not yet confirmed the alleged claims.
This article informs readers that the two companies already have links between one another via Jack Dorsey, chief executive officer of Twitter, who is also on the board of Disney.

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My personal opinion:

I think that this is an interesting article as it proves that generally, new and digital media can be mainly beneficial for Media conglomerates who already own a large sum of the market share via being a parent company to several smaller companies. This then allows the game changers in the industry to continue to earn more and more and become more powerful as they increase their corporation size.
This is inferred since Disney is one of the largest corporations and is now hoping to acquire the popular social media site Twitter in order to generate even more revenue and reach a wider audience. Knowing that it is a large corporation, it is likely that, if they win this bid, Disney would use cross promotion using Twitter to continuously advertise Disney's other brands and business ventures.